What this actually delivers
Numbers with context, not screenshots without it. Here is what typically changes when a small business goes from answering most enquiries to answering all of them.
The numbers we design for
These are not averages taken from other people's clients. They are the standards every build is set up to hit from day one, and the things we report back to you on every month.
Most agencies put an average uplift here. We are not going to, because we are young enough that any average we published would rest on a handful of accounts, and a number like that tells you more about who we happened to sign than about what you would get. What we will do instead is measure your own before and after, report it monthly in plain English, and let that be the number. When we have enough clients for an average to mean something, it will go here.
Before and after
Before
- ✕20–30% of calls go to voicemail; 85% of those callers never leave a message.
- ✕First response to web enquiries takes 2 hours to 2 days.
- ✕Quotes get chased once, if at all.
- ✕Out-of-hours enquiries are lost entirely.
- ✕Review requests happen when someone remembers.
- ✕10–15 hours a week of owner admin.
After
- ✓Effectively every call answered or texted back within seconds.
- ✓First response under 60 seconds, every time, at any hour.
- ✓Five to eight scheduled follow-ups per lead.
- ✓Evenings and weekends captured and booked.
- ✓Review request automatic on every completed job.
- ✓2–4 hours a week of owner admin.
What we have actually built
Rather than stock photos and invented logos, here is real work, named, with the site live where you can go and look at it.
VialWorks — Research peptide supplier, UK, 2026
A single-file storefront and catalogue for a UK supplier of research peptides and laboratory reference materials. Thirty-five static pages built for search, a self-hosted admin panel for stock and orders, a catalogue API on Cloudflare Workers, and a checkout supporting bank transfer and self-custody crypto payment — built because mainstream card processors prohibit the category outright.
The shop is only the front of it. Behind the login we built the back office the business actually runs on:
- An admin centre — stock, orders and the day-to-day running of the company in one place, behind a login, on any device.
- An accountancy app — invoices, payments and running totals kept alongside the trading itself, rather than in a spreadsheet on somebody’s laptop.
That is the part that matters. Plenty of agencies will build you a website. The reason a business keeps working with us is that we build the systems it runs on afterwards.
Cloudflare Workers, KV and D1 · static site generation · structured data and an automated pre-deploy SEO audit · self-custody crypto checkout with no third-party processor.
Live at VialWorks — research peptide supply, UK. If you want to judge the standard of the work before you speak to us, that site is the honest answer — go and click around it.
The arithmetic on missed calls
A trade business taking 40 inbound calls a week and missing 25% of them loses 10 calls weekly. With a £220 average job value and a 45% enquiry-to-job conversion rate, each call carries an expected value of about £99.
| Input | Value |
|---|---|
| Calls per week | 40 |
| Missed | 25% (10 calls) |
| Expected value per call | £99 |
| Weekly loss | £990 |
| Annual loss (48 weeks) | £47,520 |
| Cost of Growth plan per year | £5,964 + £1,500 setup |
Recovering even a fifth of those calls covers the plan several times over. Run the same sum with your own numbers — the method is in our guide to what missed calls actually cost.
One plan, everything included
Website, AI, automation and ongoing management in a single monthly fee. No contracts — 30 days' notice.
- ✓3–5 page professional website
- ✓AI chatbot trained on your business
- ✓Lead capture + instant alerts
- ✓Automated enquiry follow-up
- ✓Missed call text-back
- ✓Online booking & monthly reporting
- ✓Everything in Starter
- ✓5–8 page website with live chat
- ✓AI voice receptionist — 200 mins/mo
- ✓Full lead & sales pipeline
- ✓Client onboarding automation
- ✓Invoice chasing & weekly reporting
- ✓Everything in Growth
- ✓Unlimited page website
- ✓AI voice receptionist — 400 mins/mo
- ✓Staff onboarding automation
- ✓Social scheduling & knowledge base
- ✓Priority support & strategy calls
All plans include hosting, edits, updates and ongoing management. Cancel any time with 30 days' notice. Full pricing details →