An AI website chatbot that actually books work
Most website visitors will never fill in a contact form. They have one question standing between them and an enquiry — and if nobody answers it in the next thirty seconds, they leave. A trained AI chatbot answers it and turns the visit into a booking.
Why contact forms leak money
A typical UK small business website converts between 1% and 3% of visitors into enquiries. The other 97% are not all tyre-kickers — a large share are ready to buy but stuck on a single unanswered question: do you cover my postcode, can you come Thursday, do you do commercial as well as domestic, roughly what does it cost.
A contact form answers none of those. It asks the visitor to type their details and then wait an unspecified length of time — at the exact moment they are comparing three tabs. Response speed decides who wins: leads contacted within five minutes are vastly more likely to convert than those contacted an hour later.
A chatbot trained on your business answers the blocking question instantly, then does what a good salesperson does next: qualifies the job, checks the postcode, and offers two appointment slots before the visitor has closed the tab.
AI Chatbot — what you actually get
Trained on your business, not the internet
We build a knowledge base from your services, pricing bands, coverage area, guarantees, lead times and FAQs. It answers from that — and says "let me get someone to confirm" rather than inventing an answer.
Qualifies before it books
You set the criteria: postcode coverage, job type, budget band, timescale. The bot asks naturally, scores the lead, and only offers your diary to enquiries worth your time.
Books appointments in the chat
Live calendar integration means it offers real slots and writes real bookings, with confirmation email and SMS reminders sent automatically.
Instant alerts on hot leads
High-value or urgent enquiries ping your phone the moment they happen, with the full conversation attached so you can pick up exactly where the bot left off.
Works the hours you do not
Around 40% of enquiries on a typical trade or clinic website arrive outside 9–5. The bot captures all of them with a proper conversation instead of a form submission into the void.
Writes to your CRM automatically
Every conversation becomes a contact record with tags, transcript and source, so your follow-up sequences and reporting work off real data with no manual entry.
From call to live
- We collect the questions you actually get asked. From your inbox, your phone and your team. That list becomes the backbone of the knowledge base.
- We write the qualification flow. What must be true for an enquiry to be worth a slot in your diary? Postcode, job type, budget, timeline — we encode it.
- We build, style and embed it. Matched to your brand, mobile-first, and loaded so it does not slow the page down.
- We test it adversarially. We try to break it: off-topic questions, price pressure, abusive input, edge-case postcodes. It should never bluff.
- We review the transcripts monthly. Every "I do not know" is a content gap. We patch it, and your answer rate climbs month after month.
Most clients are live within three weeks of the discovery call. Compare that with the three to six months quoted by enterprise AI consultancies — we move faster because we build for small businesses, not corporate IT departments.
Trained AI chatbot vs off-the-shelf widgets
| Setup | DIY tools: you build and train it | Cheap plugins: generic FAQ matching | Swift Solution: we build and train it for you |
| Answer quality | Only as good as your own configuration | Keyword matching — falls over on real questions | Trained on your services, pricing and coverage |
| Books appointments | Usually an upgrade | No | Yes, into your live calendar |
| Ongoing improvement | Your job | None | We review transcripts and patch gaps monthly |
| CRM and follow-up | Extra integration work | Email notification only | Built in, with automated nurture sequences |
| Typical monthly cost | £30–£120 plus your time | £0–£40 | From £297 including website and management |
One plan, everything included
Website, AI, automation and ongoing management in a single monthly fee. No contracts — 30 days' notice.
- ✓3–5 page professional website
- ✓AI chatbot trained on your business
- ✓Lead capture + instant alerts
- ✓Automated enquiry follow-up
- ✓Missed call text-back
- ✓Online booking & monthly reporting
- ✓Everything in Starter
- ✓5–8 page website with live chat
- ✓AI voice receptionist — 200 mins/mo
- ✓Full lead & sales pipeline
- ✓Client onboarding automation
- ✓Invoice chasing & weekly reporting
- ✓Everything in Growth
- ✓Unlimited page website
- ✓AI voice receptionist — 400 mins/mo
- ✓Staff onboarding automation
- ✓Social scheduling & knowledge base
- ✓Priority support & strategy calls
All plans include hosting, edits, updates and ongoing management. Cancel any time with 30 days' notice. Full pricing details →
AI Chatbot questions
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AI Chatbot across the UK
We work with businesses throughout the United Kingdom. Remote-first build, so where you are makes no difference to the result.