Lead follow-up that never forgets

Almost nobody loses leads at the point of capture. They lose them in the gap afterwards — the quote sent on Tuesday that nobody chased on Friday, the enquiry that came in during a job and got buried under fourteen other notifications, the "I will ring them back tomorrow" that became next week.

The research on this is unusually blunt. Responding to a web enquiry within five minutes makes conversion dramatically more likely than responding within an hour, and the majority of sales that do close require five or more follow-up contacts. Most small businesses stop after one.

Automation does not make you pushy. It makes you consistent — the same professional sequence every single time, whether it is your quietest week or the week the van broke down.

1. We map every route a lead can take in. Usually more than clients expect — website, phone, socials, Google, referrals, walk-ins. Anything unmapped is a leak.
2. We design the sequences. Different flows for different enquiry types. A commercial quote does not get chased like a Saturday call-out.
3. We write the copy in your voice. Then you approve every message before it sends. Nothing goes out that does not sound like you.
4. We build the pipeline and reporting. Stages, automations, tasks, and a dashboard that tells you leads in, quotes out, jobs won and revenue attributed.
5. We optimise on real numbers each month. Which sequence converts, which message gets replies, where leads stall — then we change it.