Swift Solution vs Smith.ai
Smith.ai is one of the most polished receptionist services anywhere. The two things to check before a UK business signs up are the currency and the per-call maths.
The honest starting point
Smith.ai runs both AI and human receptionists at scale, mostly for North American law firms and professional services. Its AI receptionist plans at the time of checking were Starter at $300 a month for 30 calls, Basic at $810 for 90 and Pro at $2,100 for 300, with overage between $8.50 and $11.50 per call. Month-to-month, no setup fee, a 30-day money-back guarantee. It is a serious, well-reviewed product.
The catch for a UK business is not quality, it is fit. Pricing is in dollars and per call, so a busy month costs more than a quiet one and the exchange rate moves the bill. UK number handling and UK availability were not stated on the pricing page when we checked. And it is a receptionist, not a website, chatbot or follow-up pipeline — those are separate problems you would still be solving.
The comparison
| Smith.ai (AI receptionist) | Swift Solution | |
|---|---|---|
| Billing model | Per call, in USD | Flat monthly, in GBP |
| Entry price | $300/month for 30 calls | £497/month, Growth (200 minutes) |
| Cost of call 31+ | $8.50–$11.50 each | Included in plan minutes |
| Setup fee | None | £750 / £1,500 / £2,500 |
| UK numbers / UK availability | Not stated on pricing page | UK only, on your existing number |
| Website, chatbot, follow-up | Not included | Included |
| Human receptionists available | Yes, on separate plans | No — AI plus your team |
| Contract | Month-to-month | Rolling monthly, 30 days' notice |
| Guarantee | 30-day money-back | No contract to be stuck in |
| Best for | High-value, low-volume professional firms, especially in North America | UK trades and SMEs who want the whole enquiry process handled |
Competitor figures read from the supplier’s own published pricing page, September 2026. Where none is published we say so. Prices change — check theirs before deciding.
So which should you pick?
If you are a professional firm where each new client is worth thousands and you take a handful of calls a day, Smith.ai's per-call model is fine and its human-receptionist option is something we do not offer. If you are a UK business taking a lot of short calls, per-call billing in dollars is the wrong shape of bill, and you will still need the website and follow-up sorted separately. For that business, a flat GBP plan that covers all of it is simpler and usually cheaper.
One plan, everything included
Website, AI, automation and ongoing management in a single monthly fee. No contracts — 30 days' notice.
- ✓3–5 page professional website
- ✓AI chatbot trained on your business
- ✓Lead capture + instant alerts
- ✓Automated enquiry follow-up
- ✓Missed call text-back
- ✓Online booking & monthly reporting
- ✓Everything in Starter
- ✓5–8 page website with live chat
- ✓AI voice receptionist — 200 mins/mo
- ✓Full lead & sales pipeline
- ✓Client onboarding automation
- ✓Invoice chasing & weekly reporting
- ✓Everything in Growth
- ✓Unlimited page website
- ✓AI voice receptionist — 400 mins/mo
- ✓Staff onboarding automation
- ✓Social scheduling & knowledge base
- ✓Priority support & strategy calls
All plans include hosting, edits, updates and ongoing management. Cancel any time with 30 days' notice. Full pricing details →